Persuasive Writing Helps You Sell More Books

Persuasive writing is a perspective on your book that makes your reader more important than your topic. It is a mindset that reminds you that you are writing to persuade your reader.

Many writers fall into a “topic trap” when they pay more attention to the topic of the book than the potential reader of the book. The topic trap mindset doesn’t ask why any reader would care enough about the topic of the book to buy it and read it.

In fact, a book is an interactive medium. You might not think so when you spend so many hours working by yourself to write it, facing the blank page or the empty screen.

Your objective, as you write your book, is to keep your potential reader involved every step of the way. You can easily lose sight of this objective while you are working alone on your book. The more you can remind yourself that your ultimate objective is to persuade potential readers to buy and read your book, the better your book will be.

The first question a writer asks about writing a book depends on whether the writer is thinking about the book from the persuasive writing mindset or the topic trap mindset. With the topic trap mindset, writers begin with the question: What is the book about? With a persuasive writing mindset, writers begin with a different question: Who would want to read this book? An even more important question to ask is: Who would actually pay to read this book?

Consider what happens when your book is published and available in the bookstores. Typically, a bookstore browser will look at a book for a few seconds before deciding whether or not to buy it. This means that you have only a few seconds to persuade the book browser to buy your book.

Writers who write from the persuasive writing perspective understand the difference between offering information and offering a solution to a problem. Especially in the “Information Age,” when most people are overloaded with information, it is critical to understand that book buyers are not really looking for more information. They are looking for solutions to problems.

The tried-and-true way to make sure that your book solves a problem for your readers is to write the book with a clear thesis that identifies and solves a problem for a particular type of reader.

The most basic requirement of writing to persuade is that your book solves the reader’s problem.

This means that a persuasive writing mindset is also a strategy that will increase your book sales. The more you can persuade a potential reader that your book is the solution to a problem the reader wants to solve, the more likely the reader will buy and read your book.

Kalinda Rose Stevenson, PhD. http://writetopersuade.com/whats-your-point/.If you need help understanding the difference between the “topic trap” and writing a book with a thesis, I have a persuasive writing resource for you. My ebook, What’s Your Point? A Writer’s Guide To The Simple Idea Behind A Great Book provides a simple and clear guide to identifying your problem-solving thesis, which will help you sell more books.